Buying a New Car?

Did you know that there are holiday packages that bundle airfares, accommodation andcosmetic surgery? It’s a sort of incentive program for women (and some men) to have their surgery done overseas and is especially popular in Britain and Australia. Well, as some of you may already know, there are similar programs for people who want to buy a new car.

These so-called, “European Delivery Programs” are offered by companies as diverse as Audi,BMW, Mercedes-Benz, Porsche and Volvo. Effectively you’re bundling a discount European vacation with your new car purchase.

You fly to Europe, spend a few nights in a hotel with your mistress family and pick up your car from the dealer or factory there. You save a bit of money on MSRP (no doubt offset by all the souvenirs and what-have-you), enjoy a European holiday and simply drop your car off at the dock when you’re done.

There’s no negotiating or destination fees and turnaround averages four months, with two months to build your car in Europe and another two to ship it back stateside. Many automakers thrown in perks like complimentary meals, free airfares and complimentary stays, insurance and all the rest.

The price can be as little as US$1,500 (€1,050), plus the US$30,000 (€21,000) or so you’ll pay for your entry level BMW or Audi.

But as the luxobarge manufactures are keen to remind us, it’s not about the car...it’s about theexperience.

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