Rolls-Royce Expanding Operations of its Bespoke Division

Good news for Roll-Royce's 'Bespoke' division which is responsible for the creation of unique automotive parts as well as life style items such as custom picnic sets for the brand's clientele, as due to growing customer demand, the British company has decided to expand its operations.
Rolls-Royce said the 'Bespoke' division, which is based at the firm's headquarters in Goodwood in West Sussex, will see a flow of team members, including designers, engineers and project management staff, doubling the headcount to over 50 people by the end of 2011.
“The ability to bespoke one’s vehicle has always been at the heart of Rolls-Royce so it is very encouraging to see that after more than one hundred years at the very pinnacle of the automotive world, our Bespoke services are still very much in demand from customers all over the world today”, said Rolls-Royce Member of the Board and Director, Sales and Marketing, Jolyon Nash.

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Rolls-Royce Crafts One-Off Phantom Drophead Coupé Special

If your run of the mill Phantom Drophead Coupé is just too darn common, then you may want to take a look at this one-off special that will go on display at the Masterpiece London 2011, which is held in the South Grounds of the Royal Hospital in Chelsea, UK, from Saturday 30 June to Friday 5 July 2011.

The ragtop Phantom features a suite of bespoke design details, including teak decking, engraved tread plates and Spirit of Ecstasy with inscription that marks the centenary of the British automaker’s bonnet icon.

However, the most unique feature of the car is an Asprey jewelery case integrated in passenger glove compartment. Rolls Royce claims it took two working days to finish, using a “hide of softest grade-one suede cut into 15 separate pieces”.

The exterior is finished in a Mazarine Blue color that is said to join a palette of 44,000 shades that are already available to Phantom clients.

Inside, the special Rolls-Royce gets a natural-grain leather interior in a Seashell shade with Navy Blue contrast for the floor and door panels with embroidered R-R logos finished in headrests. The white instrument dials, rotary controllers and clock finished in mother-of-pearl, along with a special luggage set round off the changes.

“We are delighted to present this outstanding Rolls-Royce at Masterpiece London 2011,” said Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars. “Craftsmanship and attention to detail shine through in features developed at Goodwood and in partnership with Asprey. It’s a model that demonstrates the breadth of our bespoke offering, where the only limit to what we can deliver is a client’s imagination.”

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